the twitter effect

One could spend all day marketing your brand and browsing on Social Networks. They’re interesting.

I never expected much from twitter, but joined to follow some tech people who post there. It's a great way to get breaking news and follow industry trends. I didn’t anticipate posting anything myself, but to my great surprise, in a very short time I had 16 followers, only two of whom I know personally. It’s what I am going to call “the twitter effect;” the “you tell two people and they tell two people,” phenomenon. If you post something interesting, people pick it up and decide to follow you for next time you post. It’s effect on raising your profile is immediate and profound.

You must remember that you are talking to everyone (if you don’t tweet to one individual) and should remember that anything that enters the digital universe is there FOREVER and can no longer be controlled, so be careful what you post anywhere online. The internet is a big dumb machine (very much like your desktop computer) it serves up whatever is put into it without regard to veracity, and while new data is constantly surpassing old data, the old data remains and will pop up when you least expect it- or want it to. Pretend the internet is your most desired potential client, and address it as such.

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