Monday, May 2, 2011

e-commerce

If you want/need an e-commerce site, you must have a way to get paid. If you already accept credit cards, you could simply put a sales form on your site where clients can input their info, BUT without a secure certificate, the transaction will not be encrypted and your customers' data is at a risk. A savvy buyer will look for the “https" in the URL or a lock icon to assure the site is secure.

You can purchase your own secure certificate - prices and features vary widely - or use your ISP's. If you buy your own, your URL will not change (other than the http changing to https) but if you use your ISPs, your URL for the form will change to: http://(myisp.com)/yourcompany. Not every customer will even notice the difference, and you can always place an explanatory statement at the top of your page, so you have to weigh your options and decide which is best suited to your needs at the time.

Another option is to use PayPal for business. You will choose an option that is appropriate for your particular business, and can adjust it later as your business grows.

— Put our knowledge and expertise to work for your business— visit our webpage and then contact Canzani Graphics to see what we can do for you! —

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