planning a website

The first thing clients want to know is “How much is this going to cost?” But building a website is like building a house- how many bedrooms? How many baths?

The first question I ask clients is “Why do you want a website?” They usually look at me oddly, since I am in the business of designing them, but if you don’t know why you want one, I can never help you achieve your goal. You must have a clear idea about what you expect your website to accomplish, since the most beautiful site in the world is a failure if it doesn't fulfill your needs. Try to think about it from both sides- you know what you want to include, but put yourself in the users shoes if you can.

How will they find you?
What terms will they use to search for your services?
What do they want to know once they get to the site?

Planning in advance is the key to a well-organized and successful site.

Websites can be cost-effective, but they can also be black holes for cash. Information distributed via the web is more cost-effective than print, and changes can be made more quickly and easily, but there are bells and whistles available that can increase costs and decrease search engine listings. Sites produced solely in Flash are lovely, but it's a site's text that is searched, and since there is no text (text embedded in a Flash file is not readable by a bot), search engines will have a harder time finding you. There is a lot you can do, but you have to decide what's worth your time and your investment. I suggest starting with some core goals and adding on to the site as needed.

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