images and copyrights

Today's entry comes under the heading of “just because you can, doesn't mean you should." Images have become ubiquitous- they're everywhere. Once Google Images came online, users came to think that anything they can find online is theirs to take and use for their own. Not true!! Images are copyrighted when they are created, so even if a photographer hasn't intentionally copyrighted or watermarked their image, it remains their property, and using it is theft, plain and simple.

Inexpensive images are available online, royalty-free at many sites such as iStockphoto.com. These images can be used however you want for self-promotion, as long as they are not resold, such as placing them on t-shirts or coffee mugs that you sell. Image cost is minimal, and their inventory is vast. If you need something specific, or for resale, you'll have to contract with a photographer, or you can search the other, more expensive sites, such as Comstock or Getty images. These site are not always royalty-free, and some images are sold at different license levels depending on your use / frequency of use. A good designer can guide you to the best solution for your needs and budget.

— Put our knowledge and expertise to work for your business— visit our webpage and then contact Canzani Graphics today! —