determining your site architecture

Website architecture is all about how many pages you want in your site and what those pages will be. Do you want a “splash” page? (a fancy opening page you must click through to get to the site- I don’t recommend these unless you’re in the business of selling fancy splash pages or Flash.)

If you don't have a splash page, your home page is the first page, which will link to all other pages in your site. These will vary depending on your industry. Some basic examples are:

What We Do: Products or Services, which then link to a page for each particular product or service

News: Why we are better than the our competitors and should hire us instead of them

Who We Are: About Us, which includes Contact Us and/or Directions to our office

Viewers have little patience and want to grab the information they’re looking for and go, so consider about 200 words per page the maximum. Particular product or service pages (interior pages) can have more text and information than others b/c at that point users are looking for details.

You can reference pdfs, which are then uploaded to the server for online viewing/downloading. Be certain you have the rights to any images you plan to include. You’ll save money by giving your designer everything electronically, but if images aren’t already digital, your designer can be scan them. Be aware that your images can be copied by users. You can place warnings and use other methods to discourage this, but users can always take a screen grab if nothing else, and there’s no way to prevent that.

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