Wednesday, April 13, 2011

buying design services

It's intimidating to do something for the first time; it's worse when it's technical, with it's own language, and you feel you must learn the lingo to even follow along. It's exhausting. So we put it off, or we never do it at all. No one wants to feel foolish, or worse, ignorant.

We are here to help those of you who want/need design services— from a logo & business stationery, to brochures, trade show materials and websites— but don't know where to start. Don't worry, we translate 'tecno-speak.'

Most business owners have never purchased design services; they choose a business card template from a book at their local printer, and their biggest input is the color of the card it will be printed on. Sadly, most people don't even notice much in the way of design. Or they THINK they don't. Have you ever searched for a product in a store when you don't remember it's name, but you figure you'll know it when you see it? Design. The color of the box, the size, the shape— all design.

So how can your business stand out from the crowd? Be a clear voice above the din of overwhelming noise and sensory input that surrounds us every day? A good design can impart a lot of information- you may not be aware of it, but you get it just the same. Think APPLE- clean, elegant, and cool.

This blog is called "websitewisdom" but while the majority of our work these days is websites, we also design logos/corporate ID, brochures, mailers, sell sheets, trade show materials, all kinds of things. We even do photo retouching and illustration, and have writers and photographers if you need them. We spend time on client education, and over the years have developed informational documents for our clients, which we'll share here. We all need to think and plan before we buy, as we would with any purchase more expensive than a pack of gum. We'll give you the information you need to consider and explain as we go along. Have a question? Post it here and we'll do our best to answer it!

— Put our knowledge and expertise to work for your business— visit our webpage and then contact Canzani Graphics today! —

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