Friday, September 9, 2011

Facebook's "Smart Lists”

Facebook is introducing "Smart Lists” to give users the option to show/hide people and businesses you have liked, and it’s a useful feature. I believe we have Google+ to thank for this– Google+s concept of ‘circles’ has done the same thing from the outset- allowed members to view and interact with different groups at a time without broadcasting everything to everyone. Lists is a good idea, but I'd prefer FB didn't do this automatically. I don’t need FB deciding who belongs on which list; I am perfectly capable of determining who I went to school with, which friends are my neighbors, etc., and even though I know it’s done by algorithm, it still creeps me out that FB even knows who is who.
Remember that if you choose common list names, like 'Family' or 'Neighbors', you are also telling FB which friends are your family or your neighbors, and if you list Joe as a neighbor, FB will then know that for Joe's page, his neighbor is you. Anyone who has ever received a credit card application addressed to their cat knows exactly how much data companies collect in the name of "offering" to make our lives easier. ;)

You can take advantage of the list feature right now: here’s how to separate your business pages from your friends & family posts in News Feed:
  1. Go to Edit Friends
  2. Create a list 
  3. Add all the appropriate friends to the list and save.
  4. When visiting your News Feed page, click on Most Recent and a drop down menu will appear where you can select the list of posts you want to view.
This allows you to view only what you want at any given time.

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